Winter 2025 product release
Every quarter, we ship new platform capabilities that help our customers unlock more value with geolocation, from retail and restaurants to logistics and gaming.
This quarter, we're announcing campaign builder, new risk and compliance reporting for gaming customers, and the general availability of international address coverage.
Campaign builder
Marketing teams have long used Radar with third-party marketing automation tools to send location-based notifications. But Radar's standalone notification capabilities have been limited.
No longer. With campaign builder, marketers can easily create geofences and configure location-based messaging campaigns in Radar with zero lines of code.
With built-in support for UNLocationNotificationTrigger on iOS, marketers can increase the reach of location-based campaigns and send location-based notifications even to users who've only granted foreground or "when in use" permissions.
Coupled with our powerful analytics and A/B testing capabilities, marketers can scientifically measure the impact of their location-based marketing efforts on engagement, place visits, revenue, opt-in, and more.
Campaign builder unlocks new ways to engage with your customers, including:
- Driving incremental store visits: Send location-based push notifications with promotions when customers are near your brick-and-mortar locations.
- Competitive conquesting: Target customers near competitor locations with timely message offers.
- Event-based promotions: Engage customers with exclusive offers when they enter a specific venue.
Learn more about campaign builder.
Risk and compliance reporting for gaming customers
Gaming operators are using Radar's geolocation compliance solution to detect and block location spoofing, device and app tampering, high risk users and devices, and much more.
Today, we're introducing new out-of-the-box reports to help fraud and risk teams comply with reporting obligations and stop fraud like multi-accounting, account takeover, promo abuse, and much more.
What's more, operators can edit these reports or build their own by customizing filters, adding or removing columns, and configuring email subscriptions. There's never been a suite of geo-compliance reporting tools this robust.
Learn more about risk and compliance reporting.
International address coverage generally available
At Radar IRL 2024, we announced international address coverage for our geocoding and address autocomplete APIs, partnering with TomTom for enterprise-grade coverage in nearly 200 countries.
We also unveiled HorizonDB, our proprietary geospatial database and geocoder. HorizonDB is increasingly powering our Maps Platform as well as parts of our Geofencing Platform, and is a big reason why Radar is significantly less expensive than legacy maps platforms.
Today, we're announcing that international address coverage is generally available, and that HorizonDB is fully powering our forward geocoding, reverse geocoding, address autocomplete, and address validation APIs.
Learn more about international address coverage.
If you'd like to learn more about these launches, or how Radar can help you take your geolocation strategy to the next level, get in touch!